Mobile Apps: the challenges and opportunities for digital publishers

At our latest Digital Publishing Breakfast Roundtable on 21 April 2016 for senior decision-makers in digital publishing, we discussed some of the fascinating issues surrounding mobile apps today.

Emilio Vacca, Head of Mobile for Telegraph Media Group led the discussion and was followed by Bond Dickinson’s technology partner, Julian Hamblin, who discussed some of the key legal issues in app development.

Website viewability and user experience are the only differentiators today

One of the issues we spent time discussing at our most recent breakfast event for digital publishers was how critical it is to get user experience, design and viewability right for web and mobile technology today, given they really are the only differentiators.