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News, insights and thinking from the Cameron & Wilding team.

Is technology holding you back from your publishing ambitions?

We came across an article published by the Huffington Post recently that talked about the threats to traditional publishing today. One of these threats is digital publishing technology. In our recent survey on business Read more →
17 Jun 2015

We are shortlisted for the AOP Digital Publishing Awards 2015 for Use of Mobile!

We are excited to announce that we are shortlisted, together with The Economist, in the Use of Mobile category at this year's AOP Digital Publishing Awards.The Economist Espresso, a new daily edition for smartphones Read more →
03 Jun 2015

Trust, technology and innovation are key to creating a profitable digital publishing strategy

We were very interested to read a few days ago about Google’s partnership with news publishers in Europe - the Digital News Initiative (DNI). This follows hot on the heels of our own event for leading publishing Read more →

What's keeping digital publishers awake at night?

We hosted our first digital publishing breakfast roundtable in partnership with national law firm Bond Dickinson on 23rd April for decision-makers in leading publishing companies to find out what their biggest Read more →
05 May 2015

13 mindblowing statistics on user experience - the last 6

In the last blog in this series, we are looking at the remaining 6 mindblowing statistics on user experience. 8) Judgments on web site credibility are 75% based on a website’s overall aestheticshttp:// Read more →
15 Apr 2015

13 mindblowing statistics on user experience

The following are the first 7 of the 13 mindblowing statistics on user experience.  1) Infinite scrolling can decline your bounce rate. Time.com’s bounce rate went down 15 percentage points since Read more →
15 Apr 2015

6 Key Elements of a Successful Website Redesign - part 5

In the last blog in this series, we look at the final stage: the design phase. Design PhaseOnce you have a clear reason for undertaking a redesign project, you have set your data based goals, identified your Read more →

6 Key Elements of a Successful Website Redesign - part 4

Understanding user experience The Oxford Dictionary explains user experience as: "The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or Read more →