Insight

What we think, say & do

16 March 2017
Mobile Apps in the Publishing Sector

The transition from print media to digital media has brought novel challenges and opportunities to publishers. Content generators and distributors should be collaborating more with technological brands, manufacturers, software companies and developers with the objective of producing innovative and immersive experiences for contents and to discover the novel ideas before it becomes the standard.

Online Publishing is exploding, however many publishers are still figuring out how to develop a highly converting revenue stream online. Also, mobile technology is moving at light speed and publishing sector need to catch up and stay there. Nevertheless there are publishers who benefit from fresh developments in mobile to improve the development of their own products by pushing the reader for compelling content experiences by developing various apps, testing innovative platforms and potentially creating novel revenue opportunities. There are various publishing and media sector mobile apps which are living up to and sometimes exceeding, expectations of the readers.

TIME Magazine app is one such app, which is produced by the Time Inc., one of the world's largest publishers. TIME magazine's apps is a cross platform app, which has an interactive interface that possess capabilities such as a video library, podcasts, photography and a host of subjects from money to technology to health. The app brings news across the world to reader’s palm with an attractive and interactive interface.

( App ref  - https://itunes.apple.com/us/app/time-magazine/id369021520?mt=8 )

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ComiXology is another famous app in the publishing sector. It is a cloud-based digital distribution platform for comics from over 125 publishers and it offers a selection of more than 100,000 comic books, graphic novels, and manga across many platforms such as Android, iOS and Windows. The exclusive Guided View technology is used in the app, which provides an immersive and cinematic reading experience to the readers and it involves a monthly subscription service.

(App ref - https://itunes.apple.com/gb/app/comixology-read-comics-graphic-novels-manga/id855282563?mt=8 )

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Wolters Kluwer Health has been offering information for healthcare professionals for years. Its knowledge system UpToDate, along with the mobile version for iPhones and iPads, is just one example of excellent editorial resources and superior app design can make all of the difference. The app, UpToDate enables physicians to search the entire database of evidence-based recommendations from anywhere, so they can make better-informed decisions about their diagnoses. It is an excellent mobile app that facilitates medical professionals in clinical environments to get updates on treatments that are customised according to their needs.

( App ref - https://itunes.apple.com/us/app/uptodate/id334265345?mt=8 )

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CNN, as a leader in online news and information delivery, has a cross platform mobile app. This mobile app, like its website has various attributes including multimedia features such as the capability to watch live videos, get news notifications which are sent to the home screen, and the ability to share stories via various social media platforms like Twitter and Facebook. With this CNN app, users can enjoy listening to CNN radio, comment on and share stories and also submit stories with iReport.

( App ref - https://play.google.com/store/apps/details?id=com.cnn.mobile.android.phone&hl=en_GB )

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Encyclopaedia Britannica, the world’s most trusted reference source has gone ahead of the printed pages by providing apps for Android and iOS. The app permits users to search and surf more than 80,000 articles and view photographs, diagrams, and charts. The Encyclopaedia Britannica's app has an extensive indexing capability which is smart and complete.

( App ref - https://itunes.apple.com/us/app/encyclop%C3%A6dia-britannica/id447919187?mt=8 )

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Bloomberg Businessweek+ app is mainly for those who need to keep a close eye on business and finance news. This is a cross platform app which offers readers with all of the content found in the printed edition of the magazine along with other exclusive content and interactive features. This app lets readers go to experience with additional functionalities such as the capability to listen to interviews, watch videos featuring the magazine’s editor and creative director. It also provides up-to-date market information and news on companies stated in the articles by tapping on the company name. The app provides web updates; live stock quotes and charts slide in from the sides of the week's magazine pages.

( App ref - https://itunes.apple.com/gb/app/bloomberg-businessweek/id421216878?mt=8 )

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The Guardian app is free and it brings breaking news to readers and provides full access to the Guardian’s award-winning content. The app allows readers to receive breaking news alerts, follow stories, series, writers and football teams to get personal notifications. It also has the ability to customise the home screen, share comments, photos and videos and also to save content and read offline.

( App ref - https://itunes.apple.com/gb/app/the-guardian/id409128287?mt=8 )

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Digital is an enormous challenge that publishing sector must crack to continue afloat, because this space will keep on developing and moving in numerous directions at rocket speed. Mobile content apps should be created to perform better with up-to-date and should be integrated with social networks and videos to entertain readers with new stories and keep them coming back for more. And once entice, it is important to work hard to create reader loyalty.

Laura Delnevo
Author
Laura Delnevo
Senior Digital Producer
Laura has worked with a wide range of clients and platforms throughout her career. She started supporting campaigns within the home entertainment field, working with clients such as Universal, Sony and Disney. She then moved into the corporate sector, building financial tools for FTSE100 organisations in .NET.